This feature was commissionned and published by Premium Beauty News
Is working with influencers on social media a good solution to gain market share in China? “In China, KOL (Key Opinion Leaders) marketing can represent over 30% of marketing resources for global/mature brands, and 80% of marketing resources for independent brands newer to the Chinese market,” asserts Kim Leitzes, founder of ParkLU, a platform designed to act as an intermediate between brands and Chinese influencers. She presented her business at the last China Connect show, the annual event for Internet players in China held in early March in Paris.
Among the speakers at the conference, which focused on the theme “Crack the Codes”, there was Melilim Fu (real name傅沛 Fu Pei), a Chinese KOL who came from Beijing with her American boyfriend and associate, Elijah Whaley, who is specialized in marketing content, and with whom she created her makeup video platform.